Mobile App Re-Design
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Platform: Mobile App (iOs & Android)
Work Done: Product Management, User Experience Development, Scrum Master, Design Consult -
Timeframe: 4-months
User Base: 10,000+ end-users
Revenue Processed: $3.6m+/year
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Customer Experience & Retention
Increased Utilization
Reliability
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“The app experience is great and super user friendly. Very smooth experience using the EV charger - much simpler than all the other ones.” - App Store Review
“Use it all the time seamlessly at my office. I like that I can see my live charge speed, old sessions, and all my payments.” - App Store ReviewWe saw a 20% reduction in Customer Support ticket volumes, leading to a $2,000/month savings in operational expenses.” - Internal Analysis
Introducing New Core Elements
Session Screen
Session Complete
Low Signal Phase II
Low Signal Phase I
Sign-Up Flow Chart
Creating a robust sign-up flow that triages all user types
Lo-Fi Prototyping (Sign-Up Flow)
Provides transparency regarding station speeds and pricing before the user purchases
Station error scenarios provided immediately to reduce driver frustration and streamline process
Increased Visibility and Flexibinility
Station Details
Guest Checkout
Allows users to check-out quickly and seamlessly while dodging account creation
Increased monthly recurring revenue > $10,000 by adding a Processing fee charged to the end-user
EV Station Map Development
Adding a map to our mobile app was a key achievement that furthered the success of the Customer Experience, Retention, and Increased Utilization initiatives.
Color coded pins to differentiate publics vs. private sites
Filter to view specific customizations
Property details to set user expectations regarding access, pricing, and speed before arrival
Components
Final Version
Reporting Metrics
Created Jira reporting dashboards to track against key deadlines and provide status visibility to the internal team. Acted as a scrum-master, facilitating daily meetings and coordinating cross-functional hand-offs to ensure project met all business requirements and key launch deadlines.
Final Product
Key Results
$12,000+ increase in monthly recurring revenue
15% increase in new user acquisition
20% reduction in Customer Support inbound volume
App Store Reviews 2.6 to 4.9 star rating
Elevated NPS Scores
Company
Chargie
Year
2024 Q3
Duration
5 Months